case study

The Big Banana

The Big Banana Fun Park is the biggest and best fun park between Sydney and the Gold Coast. It boasts a wide variety of attractions, there’s so much to do.

stage one

re-brand

The Big Banana direction had one mission, to keep the iconic venue as memorable and as fun as it’s always been. A brand mark, colour scheme & vibrant design was the key to success.

stage two

design approach

The design approach was to ensure we retained the classic big banana icon and typography but add a fun and bold theme park vibe, which was achieved through unique illustrations, colour and the introduction of an additional font face.

Old branding
Current branding
stage three

Printed collateral

Consistency is key to establishing a brand & building trust. Our designs allowed for elements to be repeated throughout various mediums like newspaper advertising, business cards & signage helping build a theme that is easily recognisable & relatable.